As a designer with a deep appreciation for craft beer and Nova Scotia’s rich brewing history, I set out to create a series of new beer concepts for Alexander Keith’s Brewery—blending tradition with modern appeal.

Roaring 75 is a speakeasy concept that blends the mystery of a hidden bar with the elegance of the 1920s. Tucked away behind a library shelf, accessible only by pulling the right book, this lounge transports guests back in time with its rich wooden bar, Art Deco ambiance, and a cocktail menu inspired by the Prohibition era.

Top Hat is an analog, Art Deco-inspired typeface influenced by the vintage signage of the Top Hat Bingo Hall in Medicine Hat. The old sign, with its elegant lettering, captures the essence of a bygone era, and I sought to bring that history forward through hand-drawn letterforms.